Clik here to view.
Retailers: Think Twice Before Cutting Back Your Ad Spending
A new study by ThinkVine, a Cincinnati analytics firm, offers evidence that cutting out ad spending during a recession can have harmful consequences. The firm that does predictive media modeling for...
View ArticleClik here to view.
TV Advertising Helps 3 Auto Brands Stand Out!
What do Hyundai/Kia, Subaru and Volkswagen all have in common? 1) They spent considerably more on television advertising for the first 6 months of 2009, as a percentage of their ad budgets, than the...
View ArticleClik here to view.
All that glitters isn’t gold!
A new survey of marketers conducted by the Association of National Advertisers has discovered something interesting, but not terribly surprising about the new media rage. According to the survey, more...
View ArticleClik here to view.
Think Differently!
That’s what Steve Jobs did. Even though he revolutionized the digital era, he did not think much of the internet as a branding medium. While everyone was jumping on the digital bandwagon, Jobs...
View Article
